Why you should have a corporate blog?

I guess this is one of the most blogged about topic. But I guess, I'll post my comments too here which I incidentally sent to my colleagues urging them to blog on our corporate blog

Now why blog and what you can blog.

First, the Whys

1. A blog is our company profile out in the world-wide-web, not the lengthy text we write in the content.

2. A blog reflects our company’s attitude and work-culture.

3. A blog creates a better first impression with prospective clients.

4. Blogging compels you to be more creative, at all times.

5. Blogging changes you. It changes you by letting you introspect when you look at your own posts.

6. Blogging makes you a better communicator . It forces you to be clear. If you write something that's confusing, you failed to communicate to your visitors.

7. Blogging is documenting your ideas and opinions. In other words, blogs give rise to new ideas that can be built as products !

8. A blog is a better tool to find customers and employees.

9. Blogging lets you be more open , so it lets you collaborate better with your team.

Then, the Whats

If the above reasons are compelling enough, blog about the following

1. New technology or new development in the technology you work on.

2. Limitations and issues in any tool/framework/language you use.

3. Tips and tricks in any tool/framework/language.

4. How to improve Design and Application Usability

5. Customer Behaviour.

6. Day-to-day issues and how to solve them

7. Learnings from different aspects(anecdotes, project implementations, client interactions etc)

8. New ideas

9. Everything else not listed above